Welz & Weisel Communications

With 250 million unique visitors a month, Twitter has emerged as the second largest social media site (Facebook is ranked #1, with 750 million unique visitors). Yet, when it comes to integrating Twitter into an organization’s marketing plan, there’s often buy levitra no prescription resistance and even skepticism. “What are the benefits?” some decision-makers openly [...]

(This is Part I of a two-part blog on the increasing value of content marketing for brand campaigns.) Got content? Apparently, it’s in big demand among companies in the B2B space that our high tech PR agency specializes in. And even if these organizations already have content in their pipelines, they want to generate more [...]

In January, the highly regarded Content Marketing Institute forecasted that the rise of once-traditional journalists working on the brand side would emerge as one of the three most-critical content marketing trends of the year. Yet, not all traditional journalists are cut out to make such a leap. How does a client know that a promising [...]

(This is the first of a two-part blog on the impact and value of survey content for clients.) As a PR professional, you’re constantly tasked to get your clients “into the news,” to raise awareness about their products/solutions and position their executives as thought leaders. That’s how they differentiate themselves among competitors as leading subject-matter [...]

(This is the second of a two-part blog on the impact and value of survey content for clients.) In my last blog, I weighed in on how a well-conceived and executed survey can position your clients to go far beyond simply getting “into the news.” This kind of content marketing effort allows them to make [...]