Pitching Part II: Reeling in the Reporter
August 20, 2012 
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In my last blog on pitching reporters, I casted out a fishing analogy. (Sorry for the pun.) Sure, it’s a bit hokey. But it works: Getting journalists’ attention commands an angler’s skill set. It takes a lot of savvy and effort to simply get a bite on the line. And even more so to close [...]
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