Welz & Weisel Communications

A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. As the resident ex-journalist guy here, my natural inclination is to bury such terminology, not to praise it. Yet, as the prestigious Content Marketing Institute asked me to [...]

At our high tech PR firm, we’re constantly discussing and evaluating best practices for reaching out to members of the media. And because we’re so connected here, we’re able to help stage popular Northern Virginia Technology Council (NVTC) events such as “Meet the Press.” After all, why contemplate how to effectively pitch reporters when you [...]

We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in digital, mobile and social-network trends impact your job every [...]

(This is Part II of a two-part blog on the increasing value of content marketing.) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out more – and better – content. To recap: The [...]

I recently took part in my first RSA Conference in San Francisco. RSA is all about IT security, and that’s what many of our clients do. For an event like this, we plan all year to get the most out of the many opportunities there. When the conference finally arrived, it lived up to all [...]