There’s Still Time to Sign Up for Run! Geek! Run!

At our high tech PR firm, we’re fully committed to our clients. But we’re also dedicated to the Northern Virginia community too. Which is why we’re looking forward to the 7th annual Run! Geek! Run! race. Our agency launched this event to benefit the Equal Footing Foundation, a non-profit which seeks to level the playing [...]

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What the Godfather Teaches Us about Communications, Content and Clients

Depending upon one’s perspective, they were either a group of enterprising olive-oil importers or the most notorious crime family in the history of cinema. They were the Corleones. And “lessons learned” from the three Godfather movies still convey much relevance today in the business world. After all, the films’ famous “family” stands up to many [...]

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Back on Campus: What I Learned Behind the Podium

I recently had the privilege of returning to Penn State’s College of Communications, to share experiences and insights as an alumnus from the field of public relations. As part of the college’s Hearst Visiting Professional program, I gave presentations in four classroom sessions, discussing PR research, writing, campaign management and other topics. It was fun [...]

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Don’t Let Infographics Bury Your Marketing Message

When I’m in a charitable mood, I like to say that I have a “love/hate” relationship with the infographic. When I’m being less than charitable, I describe the infographic as the “Emperor’s New Clothes” of the 21st Century, a frustratingly contrived and counter-utilitarian device which has muddled far too many PR/marketing campaigns. The majority of [...]

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New Name … New Brand … Same Commitment to Excellence

What’s in a name? For our firm, a rebranding/name change that’s launching this week amounts to much more than a website makeover and new business cards. As we approached our tenth anniversary this year, we realized we were overdue for the rebranding. After all, we started out in 2003 as Welz & Weisel Communications when [...]

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In-House Training Boosts Communications Practices

How much money do organizations invest in external trainers and educational seminars a year? Actually, U.S. companies will spend $156 billion a year on employee training alone, according to the American Society for Training and Development. But recently at Welz & Weisel Communications, it only cost the price of three pizzas and an hour of [...]

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A Fed Shutdown Can’t Kill a Great “Geek” Event

Talk about overcoming challenges: Our high-tech PR firm was determined to keep our sixth annual Run! Geek! Run! 8K going – even when the government shutdown forced us to postpone the original Oct. 5 date. (We’ve always held the event in West Potomac Park, a U.S. national park.) Fortunately, we made it happen this past [...]

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Welz & Weisel Communications Content Director Featured in B2B Marketing Mentor

What are the rewards – and pitfalls – of hiring ex-journalists as content marketers? Dennis McCafferty, Welz & Weisel Communications Director of Content, was recently featured in an article in a prominent website, The B2B Marketing Mentor, to share his thoughts on this topic. B2B Marketing Mentor is produced by SoftwareAdvice.com. In the article, McCafferty [...]

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